The BFY Effect
The phrase ‘the BFY Effect’ has been coined by one of our customers to illustrate
how his business graduated from the ‘Stone-age to the 21st Century’ in just 10 minutes with BFY.com.
Read below to see how the BFY Effect is strengthening businesses like yours everyday.
Millevoi Brothers Torresdale
The Millevoi family has provided the best service and quality since 1965, but taking their business city-wide proved a challenge. New customers were always hard to acquire, since the auto repair business is so competitive - with many similar companies offering the same service at the same price. The challenge was to find a way to differentiate themselves, while at the same time reaching new customers in the Northeast and beyond. Traditional advertising could only go so far, given the high costs of newspapers, direct mail, and yellow pages.
Then they saw that 82% of all customers use the internet to search for companies. It was at that point that the Millevois knew they’d found a “can’t miss” way to communicate their business. A website!
But they didn’t know where to start. Nick and John know a ‘68 GTO in and out…but a computer? Creating a website? That’s a whole different story. They looked into having someone design it for them, but the startup costs were huge. And they knew they’d get nickled and dimed on updates. After lots of calls they realized that they needed to deal with four different companies - one to set up email, one to design the site, another to host, and one to secure their domain name.
They were spinning their wheels, but were no closer to their dream of a Millevoi Brothers website.
Then they found BFY.com. In ten minutes they had their site up and running, fully updated with their information. Nick and John even have dedicated email addresses with their company name. Since their site is now indexed by Google, they’ve seen several emails from parts of the city where they never advertised. They even added their own design elements to make their site unique. Check them out at http://millevoibrostorresdale.com.
Later on they started utilizing the site in new and exciting ways. A direct mail piece was uploaded onto the site, further expanding the reach of an ad and maximizing the investment.
When asked what they found most compelling about dealing with BFY.com, both Nick and John said “simplicity”. They were thrilled to get everything they needed to launch their site, all from ONE company.
They didn’t have to jump through hoops, or get a degree in Computer Science. And, most importantly, they didn’t have to break the bank.
At just $488 annually, the site could very well pay for itself after one converted lead.
