1. You need a presence on the web so that existing and potential customers can easily find information, products, services, and specials about your company:
   • Someone can see your store/truck/business name and try to find you on the web. If they can’t find you, it looks unprofessional.
   • It is a lot easier to remember a name than a phone number.
2. Having a web page is the most flexible advertising medium:
   • You don’t have to change it if you don’t want to, but it’s very easy if you do want to.
   • If you have an ad in the paper, you can’t change it.
   • You can see how things work or how effective they are and change your website according to these things
3. YOU have control over the way you want to advertise!
4. By not having a web presence, you are losing business to other companies that have one
5. You get to put your web address on things like your store’s sign, company car, business cards, company shirts, etc.
6. Newspapers are dying and print magazines are dying. Internet is the future and the future is now. The Web is inevitable!

See how the BFY Effect is strengthening businesses like yours